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Even If You Build It, Why Should They Come?

This is the most fundamental question anyone should ask before starting a new business venture. You have your great idea, you have the great people you need to make it happen, so now really ask...

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Is Marketing a Cult? [Infographic]

You may have heard of the “Apple cult.” This group consists of people who are avid users of everything Apple and swear by their products, but are they really part of a cult, or a marketing scheme?...

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The State of Infographics [Infographic]

If you’re anything like me, you can read about something a hundred times and still not fully understand it, especially when it comes to statistics and numbers.  Luckily for people like us, infographics...

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5 Must-have Content Marketing Tools

Content marketing is one of those buzzwords that you get tired of hearing, yet would be foolish to ignore. In two words (actually), it clearly identifies your main asset and how to maximize its...

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5 Steps to a Great Trade Show Experience

If you are the owner of a small business, or you’ve just been put in charge of the company’s trade show booth, the entire process can be overwhelming (some companies have an entire team dedicated to...

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Top 5 Google+ Communities for Small Business

Slowly but surely, Google+ is gaining traction as a business focused social network that you don’t want to miss out on. So, once you’ve signed up, you’ll want to head to the communities section, where...

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4 Basic Tips Obtainable in Affiliate Marketing

Unlike the imagination of many, affiliate marketing is neither so simple nor avenues for get rich quick. Rather, it is one of those marketing models that require time, perseverance, hardworking as well...

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The Importance of Mobile Marketing

Reaching out to potential customers is at the heart of every successful marketing campaign. Today, many companies still have yet to realize the full potential that mobile marketing strategies can have...

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Your Company Blog and SEO

Have you established a company blog? A blog is an effective marketing tool for small business owners as it allows you to have a voice in your industry. You can finally keep customers informed about new...

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Do You Need a New Local Online Marketing Strategy for 2016?

If you are a business with a local focus, your website is a great way for people in the area to discover you when they are looking for a service or the products you sell. While a lot of business for...

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